Educational webinars

THE OTHER SIDE OF NIL:
How could NIL impact the mental health and well-being of student-athletes?
Some of the key recommendations from this discussion include:
- Finding balance: schedule time for self-care and wellness, structure and time management are key. 
- Clarify your purpose: What do you want to achieve? Stay connected with your goals. Make choices that align with your goals. 
- Have clear limits: set boundaries, select, review and choose opportunities that are aligned with your values, learn how to say no and say yes to what matters to you.
- Consider your support network: who is around you? evaluate these individuals. Have an accountability partner. 
- Education opportunity: open access to education to all athletes, invest in your life beyond sports.
Part 1 - With Steve Bitter
  • Sponsors care about #1 Eyeballs #2 Return on Investment (ROI).
  • Athletes are more than athletes, they are brand ambassadors and an extension of the company's marketing department. 
  • Athletes have direct and indirect sponsors
  • Think about all the opportunities you have to talk about a sponsor. Your goal is to add value to a brand. How can you impact your sponsor's ROI?
  • You need to define your voice, your primary and secondary interests
  • Social Media is strategic and well though-out so schedule out your posts
  • Be consistent with your messaging. Consistency and frequency will help you grow your presence overtime
  • Reach out to brands and sponsors to strike a conversation and understand what they are looking for
  • Understand that sponsors consider more analytics than just shares and likes. Keep track of the data. 
  • Set up simple google alerts to know when you are being mentioned so that you can share this.

Part 2 - With Evan Burk and Myriam Glez
  • How to grow your circle of influence
  • Why do you need a brand and how to define it
  • What is your story?
  • Different is better
  • What makes you different or how could you be different?
  • Examples of applied branding
  • ​Strategy, focus and consistency
  • What to share about as an athlete?
  • Reaching out: what, why, how and the follow up
SOURCES OF REVENUE FOR ATHLETES
PART 1
​Educational Webinar on May 12, 2020
​
This webinar is part of our series on Athlete Branding. A clear brand, a large network of influence and engaged followers can allow athletes the financial resources to transition from sports serenely into their next career. In previous webinars, we focused on Personal Branding  and network of influence.

During this webinar, our guests speakers outline practical ways to generate revenue outside of the traditional sponsorship endorsements: influencer marketing, commerce, public speaking and coaching and training experiences. 
PART 2
Educational Webinar on June 23, 2020
​
In part 2 of this webinar, we spoke with 4 guests from 3 companies which can be useful to athletes to generate some supplemental revenue:
- Olympians Rebecca Soni and Caroline Burckle from Rise Athletes. Rise offers mentoring on mindset and positive psychology to youth athletes provided by olympians and pro athletes. 
- Annette Dominguez from Naturally Fit, an agency for fitness models which work with a lot of olympians and pro athletes. 
- Shikha Uberoi the co-founder of Indi Individuals, an online platform/app which helps individuals and athletes monetize their talents. 
HOW TO CASH IN ON YOUR PASSION with SHIKHA UBEROI
Educational Webinar on October 14, 2020
Former professional tennis player and founder of Indi, Shikha Uberoi explains how athletes and former athletes can use the Indi.com app to generate revenue from their influence and knowledge. 
​
The Indi app offers five different features to make some money including shopping, shoutouts, product promotion, video content...
For more information, download the app on the Apple and Android store and/or reach out to shikha@indi.com. 

books

Athletes are Brands Too: How Brand Marketing Can Save Today's Athlete by Jeremy Darlow
Impact Beyond the Game: How Athletes Can Build Influence, Monetize Their Brand, and Create a Legacy by Malcolm Lemmons

CAREER COACHES & BRANDING CONSULTANTS

STEVE BITTER - Athlete Branding Consultant
​Steve focuses on helping lower-to-moderate income earning athletes define their brand and develop their social and online influence. He believes every athlete is capable of providing hidden value to sponsors, large and small.
​His proprietary athlete branding curriculum is designed to help athletes manage their own digital marketing efforts in a 10-step do-it-yourself course, which can be taught in individual and group formats. 
Steve Bitter has 15 years experience in digital marketing and communications, including time spent with four major sports organizations (USOC, USA Cycling, LA Galaxy and Real Salt Lake).
© 2022 Athletes Soul Inc. All Rights Reserved.​
Support Us