Erika Fay
Residence: Chicago, Illlinois
Sport: Water Polo, Swimming, Endurance Sports
Education: LMFT; MA St. Mary's University; B.A.
Purdue University
Coaching Experience: 10 years
Website: www.maximumachievementcoaching.com
Erika Fay, Founder of Maximum Achievement Coaching and Best Selling Author, brings over 25 years of experience as a Psychotherapist and Success Coach to her transformative work with elite athletes worldwide. Drawing on her background as a former Purdue University athlete and accomplished endurance competitor, 2 full Ironman triathlons, 39 marathons and counting, Erika integrates performance psychology, deep identity work, and soul-centered growth into a whole-person methodology. Her work empowers athletes to unite mind, heart, breath, body, and soul into a cohesive performance team. Erika has been featured on Good Day Chicago and Best You TV, and has shared stages with Les Brown, Mary Morrissey, and Jesse Jackson Sr.
Your athletic greatness is only half the story.
What would your whole life look like if you designed it?
In every coaching engagement, athletes are empowered to dream big across every quadrant of life:
● Health: mind, body, and nervous system as one integrated performance system
● Relationships: connection, love, and belonging that fuel rather than drain you
● Vocation: purpose, identity, and impact beyond what you do or what you've won
● Freedom: the financial, emotional, and spiritual spaciousness to live on your own terms
This work is for elite athletes who are ready to go deeper, beyond medals and metrics, into the full truth of who they really are. Together we build the mental foundation, identity alignment, and spiritual awareness that makes success feel as fulfilling on the inside as it looks on the outside.
This is where champions become whole people. Through a whole-person approach integrating performance psychology, deep identity work, and soul-centered growth, I help elite athletes experience real transformation, with depth, intention, and joy in the process.
Through Coaching, You Will:
● Discover and lead from the full truth of who you really are, beyond your sport
● Build unshakeable confidence rooted in identity, not just performance
● Release the blocks and self-limiting beliefs that keep you playing small
● Make decisions from alignment and vision, not fear, pressure, or other people's expectations
● Develop a sustainable success mindset that works in sport, business, and life
● Reconnect to your passion, purpose, and the deeper why behind everything you do
Testimonials
"I am on my way to reaching my vision, my future is a lot clearer and I am aware of what I want. There is work to get to where I want to be, but I am now excited about this instead of worried! I wish I could go back 6 months and tell myself, get rid of any insecurities that you have because in 6 months time, you are going to be a completely different person. There has been so much value in this coaching, I want it for the rest of my life!"
—Xia Brookside, Current WWE athlete
Click on the button to connect with Erika and learn more about her program.